Do you want to bring your company into new markets?
CODICE helps Italian and Swiss SMEs communicate better in complex markets such as Africa and China, using language, channels and messages adapted to local cultures.
WhatsApp: +41 76 481 88 25
Translation is not enough
Many companies think that entering a new market only requires translating the website into English. In reality, markets such as Africa and China require different messages, different proof points, different visuals, different channels and a way of communicating closer to local expectations.
Culture
Each market interprets trust, value and authority differently.
Channels
Not all markets use the same tools, social media, search engines or contact paths.
Message
A Western message can be correct but ineffective if it does not speak to local priorities.
Reputation
To export, a company must build credibility, not just present products.
Local people and local competence
CODICE can rely on people and operational competence on the ground, both in Africa and China. This makes it possible to build communication that is more consistent with what local markets expect, avoiding the classic standardized Western message.
Africa
We support communication for African markets with attention to trust, local growth, business relationships, mobile-first behavior, reputation and cultural adaptation.
China
We support communication for the Chinese market with attention to positioning, trust, language, visuals, channels and cultural sensitivity.
What we can prepare
Landing pages for new markets
Localized brochures
Adapted commercial content
Articles and press releases for reputation
Initial digital campaigns
Materials for local partners
Company presentations
Preliminary message analysis
Cultural adaptation of visuals and copy
AI-centered content for international markets
Who this is useful for
SMEs that want to export
Artisans with quality products
B2B companies
Manufacturers
Professional services
Startups and international projects
First step: understand whether the message is ready
Before investing in international campaigns, CODICE can analyze the website, materials, message and positioning to understand whether the company is ready to communicate in a new market.
+41 76 481 88 25 · Helpdesk based in Switzerland