Websites4 min
Why a beautiful website is no longer enough
An aesthetically pleasing website does not automatically bring customers. You need structure, clarity, speed and contact paths. Here is what makes a website truly useful.
June 2026
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INSIGHTS
Simple guides for digital SMEs
AI for SMEs5 min
What an AI-centered website means
Websites need to be readable not only by people, but also by Google and AI assistants like ChatGPT and Perplexity. Here is what that means in practice.
June 2026
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Local marketing4 min
How to use WhatsApp to receive more inquiries
WhatsApp is the most used channel in Italy and Switzerland. Integrating it into your website and contact paths can increase inquiries simply and immediately.
May 2026
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E-commerce6 min
E-commerce for small companies: what really matters
You don't need a complex platform to start selling online. Here are the essential elements for a small business e-commerce that works.
May 2026
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Simple cybersecurity5 min
Basic cybersecurity for SMEs
Digital security is not just for large companies. There are simple checks every SME should do to protect website, data and customers.
April 2026
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Google and visibility6 min
Google, AI and content: how to be found more easily
Being found online today means being visible on Google, but also on ChatGPT, Perplexity and Gemini. Here is how to structure content to be found more easily.
April 2026
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Helpdesk based in Switzerland